You work SO HARD to create a beautiful email… so why is it still going to spam?
In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant sit down with LB Blair to uncover the email content mistakes that sabotage inbox placement. They’ll also dive into emerging trends that senders, mailbox providers, and subscribers can all agree on.
What You'll Learn:
- Why image optimization is non-negotiable in 2026
- How alt text became a powerful deliverability lever
- The impact that rendering failures across dark mode and mobile have on subscriber experience
- The two-click rule for auto-download PDFs
- Why relevance is the ultimate deliverability signal
About the Guest(s):
LoriBeth (LB) Blair is a seasoned deliverability expert with years of hands-on experience solving complex sender reputation and inbox placement challenges for brands of all sizes. Known for her deep expertise in email authentication, content optimization, and cybersecurity's intersection with deliverability, LB has navigated virtually every email marketing trend and pitfall in the industry.
In this episode, she shares critical insights on how email content - from image optimization and link security to responsive design and alt text - directly impacts inbox placement, providing actionable strategies that email marketing managers and deliverability professionals can implement immediately to protect their sender reputation.